Something EYE-OPENING.
Everyone in Network Marketing has been told about ‘WARM MARKET’ but usually their understanding of how to work it has been ALL WRONG.
Now, don’t get your feelings hurt… because I’m going to show you exactly how to FIX it.
First, your “Warm Market” consists of the people you know plus the people you meet, at events, or through friends.
Now, of course, not everybody in your warm market is interested in making money working from home. In fact, a general rule of thumb is that number is probably between 10-15%.
One of the most common pitfalls of working your warm market is that you can spend a lot of time on the phone catching up on everything that you haven’t talked about since the last time you spoke. You can’t spend an hour on the phone chatting with one of your old friends from years ago and really be productive.
Besides that, it’s awkward to call someone you haven’t spoken to in years and then have to switch to your ‘real agenda’.
This is why you must GET OUT OF YOUR LIST, and into THEIR LIST as quickly as possible.
Let me restate this. You must STOP calling people YOU know as early in the process as possible, and switch to speaking with the people your NEW RECRUIT knows.
Once again… Get out of YOUR list, and into THEIR list.
This is why you must use the concept of 3 WAY CALLS to be effective.
A 3 WAY CALL is where your new recruit introduces you over the phone to someone in their warm market. There are 3 of you on the phone at the same time. Hence the name… 3 Way Call.
It is FAR more persuasive for your guest to speak with an authoritative stranger than to speak with the friend they’ve known for years.
(By the way, you’ll learn a LOT about the best ways to do 3 Way Calls in our FREE company training videos.)
But here’s something else to keep in mind. Most people’s “Warm Market” is usually around 100 to 300 people.
However, there are over 2 MILLION people every month looking for ways to make extra money working from home. These are “New Market” prospects because you don’t know them yet, which makes them NEW to you. But, there’s a LOT of them… and they have shown they are already INTERESTED in making money from home.
Which do you think is the better market to tap?
Keep in mind, you can always go back to contacting your warm market. But once you have a system of calling and closing leads, you will have built up your skills, become more articulate, and will have real-world RESULTS under your belt. And that will make you far more effective and persuasive with your warm market. That makes perfect sense, now doesn’t it?